When I joined USIP as the Senior Graphic Designer, the organization had gone seven years without a dedicated designer, leading to a fragmented visual identity. My role was to elevate and unify the organization's look and feel by creating visual cohesion across the various programs and initiatives. I started by conducting a brand audit. I met with stakeholders to understand how I might balance USIP’s 40-year legacy with a modern, strategic refresh. Focusing on color, typography, and design systems, I created a refined brand style guide that brought clarity and consistency. With leadership’s approval, we established a trustworthy, confident visual identity that reflects USIP’s mission while ensuring long-term cohesion.