RESEARCH > INSIGHTS > DESIGN
After completing a competitive landscape analysis and discovery interviews, I had the following key findings:
- Connection, but no direct messaging: Emerging artists are looking to CONNECT with other artists, viewers, and gallerists in their area. They want to know who to know, but they do NOT want another place to have to reach out to and direct message strangers. They want updates and ability to stay informed.
- Simple discoverability: Emerging artists are interested in discovering art events around them more than they are interested in hosting their own events.
- Feedback mechanism: Emerging artists are interested in getting feedback on their events and shows from viewers so they can continue to refine their in-person offerings.
- Simple event posting: Established artists want an easy way to post and publish their upcoming events. Because scale is their primary goal, getting their information out into the world is top of mind.
- Lighten the cognitive load: Because established artists wear so many hats, the cognitive load to post an event must be light. Established artists need simple “fill-in-the-blank” fields to post their events without missing critical data.
- Metrics: Established artists are keen to get metrics on event turnout, events per quarter, art shown, and so forth, because that will help them understand their overall trajectory.
These led to the creation of personas, journey maps, and user flows, which were eventually the blueprint for my low, medium, and high-fidelity wireframes. As a UI designer, my role is to create a visually stunning and user-friendly interface that captivates users and enhances their interaction with the platform. Through careful consideration of color schemes, typography, and layout, I crafted an intuitive design that seamlessly guides customers through the experience. By focusing on aesthetic appeal and usability, the project provided an enjoyable and efficient journey for users.
